Markup and margin calculator
Enter your cost and the markup you want to see the price, profit and margin. Or go the other way, from price to markup. Plus a charm price ending in 9.
Change any field and the rest recalculates.
Result
The tools are free. The chat helps you sell
Talkoly is live chat for stores: reply from Telegram, take payments and share tracking in the chat, plus a promo-code mini-game for shoppers who wait. 14 days of every feature, no card.
Markup vs margin
The percentage you add to cost. Cost 400, 50% markup: price 600.
The share of the price that is profit. Price 600, profit 200: margin 33%.
50% markup ≠ 50% margin. Mix them up and you count profit that isn’t there.
What else to include in the price
- Shipping and returns: free shipping isn’t free for you.
- Bank and card fees: usually 1–3% of the order.
- Advertising: what it costs to win one buyer.
- Discounts and promo codes: build them into the price. Generate codes here.
How to price a product in an online store
The most common beginner mistake is to price at “cost plus 30%” and think that’s 30% profit. That difference still has to pay for ads, shipping, bank fees, packaging and returns. Work out what it costs to sell one item first, then choose your markup.
A starting benchmark: a margin under 20% leaves almost nothing for advertising. 30–50% is a healthy range for most products. Accessories, cosmetics and own-brand goods often go above 50%.
Another way to earn more from the same buyer is upselling. When a customer asks in chat about a phone case, suggest a screen protector too. With Talkoly, the chat shows similar products from your catalogue while the shopper waits for a reply. See upselling in chat.
Talkoly live chat for your store
Free tools help with small jobs. Sales happen in conversations: people ask about size, delivery or stock and buy from whoever answers first. Talkoly is live chat for your website that helps you reply fast and sell right in the chat.
Pay per account, not per operator
No hidden extras. The first 14 days include every feature for free, no card needed.
Frequently asked questions
How do I calculate markup?
Markup = (price − cost) ÷ cost × 100%. For example (600 − 400) ÷ 400 = 50%.
How do I calculate margin?
Margin = (price − cost) ÷ price × 100%. Same product: (600 − 400) ÷ 600 = 33%.
What is a charm price?
A price ending in 9 or 99: 599 instead of 600. Shoppers perceive it as noticeably lower.
Other tools for your business
Live chat for stores that sells
Reply from Telegram, take payments and share tracking right in the chat. 14 days of every feature, no card needed.